As promised in the last post I’m going to talk about what to do when you get colour management messages from Photoshop.
You open an RGB Image and there is a profile already attached.

What do you do? You want to Use the Embedded Profile. This will facilitate the most accurate conversions later, since if it has the correct profile attached (a very good chance it does) it is going to tell the Colour Management Module the most accurate data about the RGB file. So if there’s a profile already Use the Embedded Profile!
You open an RGB Image and there is NO PROFILE attached

Hmm This is fun! OK, maybe not. Well you have to take a guess with this one. Click on the Assign Profile and select a profile. Perhaps start with Adobe RGB (1998) since it’s common. Or alternatively sRGB IEC. Check the box that says “and then convert document to working RGB”.
Click OK, and check the results! Does the colour look OK? Does it look washed out, or do the colours change abruptly (posterization)? If they do, chances are you chose wrong (sorry try again). You could however while you have the image open. Go to File>Edit and check whether or not there is any information under “camera data 1, or 2″. If it was captured with a digital camera, chances are it’s either sRGB IEC or Adobe RGB (1998). Worth a try any way.
If you select the wrong profile, you soon see why it’s so important that you get the correct profile. And how much affect good profiles have.
You open a CMYK Image and there is an Embedded Profile Attached

Same as the RGB workflow. You want to Use the Embedded Profile. This will provide the most accurate conversions later on in the piece.
You open a CMYK Image and there is NO EMBEDDED Profile.

Ok, Don’t hate the messenger. But this is probably worse than if an RGB image has no profile. The reason is, CMYK Destination Profiles have Total Area Coverage and GCR/UCR issues to be concerned about. These control the amount of ink on the paper and also the amount of neutral colour replacement with black ink. (grays can be made up with a combination of Cyan, Magenta & Yellow. Replacing with black reduces problems)
So you could try finding out the original destination profile by asking the person who supplied the image to you. Very slim chance of getting an answer, I’m afraid. Or you could take an uneducated guess and perhaps select “U.S. Web Coated (SWOP) v2″ which is usually a photoshop standard profile. Chances are it was separated using that profile.
Now it’s obscured on this screen shot but I would recommend Checking the box that says “and then convert document to working RGB”. This gets it into a known state and as long as you embed the profile, can provide accurate conversions later.